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CSI Follow Up - Customer Research, Inc.

CRI, makes more than 500,000 calls per month and contacts service, sales and body shop customers by telephone immediately after the service or sale, then reports the results in real-time via the Internet and e-mail.

  • Customer information pulled from your DMS nightly
  • Accept inbound calls 24/7, incorporating IVR technology
  • Surveys emailed immediately to unlimited addresses
  • Surveys posted in real time, available on website 24/7
  • Calls are recorded, available for management to monitor
  • Built-in CRM program, streamlining resolution process
  • First attempt message results in exclusive web surveys
  • All call attempt detail is electronically documented
  • Summary reports updated in real time, available 24/7
  • Reports detail CSI by advisor, tech, and salesperson
  • Report database contains results of over 700,000 surveys
  • Attractive referral certificates are provided each month
  • In-House call center, always staffed with bilingual agents
Our Pledge to Increase Your CSI:
  1. We will contact more customers, and provide more information, allowing you to resolve more instances of dissatisfaction.

  2. We will influence more customers to return their manufacturer surveys, resulting in a larger sample size, and more accurate manufacturer CSI scores.

  3. We will educate customers on the importance of top-box scores, resulting in more customers giving you the scores you deserve. (for manufacturers that allow this education)
Our Pledge to Increase Your Revenue:
  1. We strategically generate sales leads from 9% of the satisfied customer pay customers we survey.

  2. The highest contact percentages in the industry, coupled with a rapid turnaround time, provide the ability to resolve customer dissatisfaction in an extremely timely manner, leading to increased customer retention and referrals.

 

The vast majority of upset customers won’t complain to you. Most of them will simply avoid a confrontation, go away mad, and take their business with them.

It costs ten times as much to attract a new customer than to retain an existing one, so it’s imperative to be made aware of customer dissatisfaction, and keep the ones you have, happy.