Increase Profits and Revenue while Improving Customer Loyalty with CRI.

CRI has specialized in providing CSI follow-up exclusively to the automotive industry since 1967. Take advantage of extensive information, detailed management tools, powerful marketing materials, and more referrals.

You can only improve upon something you can measure. Benchmark and monitor your CSI using the most powerful reports in the industry. Take advantage of real-time statistics and market your CSI with a monthly referral certificate and an array of colorful summary reports.

Did You Know ???
The vast majority of upset customers won’t complain to you. Most of them will simply avoid a confrontation, go away mad, and take their business with them. The highest contact percentages in the industry, coupled with a rapid turnaround time, provide the ability to resolve customer dissatisfaction in an extremely timely manner, leading to increased customer retention and referrals.

Increase Revenue With CRI’s Full Scale Marketing Capabilities

CRI has provided Customer Loyalty, Retention, Marketing, and Revenue Generating Solutions to the automotive industry for over 40 years. Send powerful messages to your customers using a mix of all methods of communication. Whatever the message, we have the technology to send it, and get you the best return on your investment.

Increase Revenue By Reaching Out To Your Lost Customers, And Renewing Valuable Relationships.

When your service center loses a steady service customer, it can affect your bottom line long into the future. Wouldn’t it be great to have a guaranteed process in place to drive them back, and give your Service Center another chance?

CRI contacts previous service customers that have not returned in 6 - 18 months, and schedules service appointments for you. On average, 20% actually schedule with us.

Not only is there a tremendous ROI and instant revenue, but also you will have a great chance of transforming a completely lost customer into a customer for life.

In addition to driving service department traffic and revenue, there are several additional benefits:

Provide Research Information
Find out why customers are not returning, where they are going for service, and the reasons they are choosing the competition over you.

Provide CSI Information
If customers are not returning as a result of a bad previous experience, we will provide you with the information you need to possibly save that customer.

Identify Customers that Disposed of Vehicle
Approximately 20% of 6 - 18 month lost customers no longer own the vehicle you have on record. Save the reminder and direct mail expenses for these customers.

Gather Opt-In Email Addresses
You can feel comfortable using these email addresses because we informed the customers that the service center would like to use the emails for periodic updates.