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Dealer Loyalty-Reminder Program - Customer Research, Inc.

Drive immediate service and sales revenue today. Increase customer loyalty to new heights. We know exactly when your customers need a powerful reminder or goodwill message from you and we communicate with your customers using a strategic blend of:

  • Email
  • Direct mail
  • Telephone - Live
  • Telephone - Messaging
  • Telephone - Text

80% of sales customers maintain their vehicles elsewhere after their purchase. Over 50% of customers that have been into a dealership for service in the past 2 years, haven’t returned in over a year. Furthermore, dealerships lose almost 80% of their customer base every three to five years.

If a customer returns to the selling dealership for their first service, they are 7 times more likely to return for scheduled maintenance. The program starts by placing a large amount of emphasis on first time sales customers, which initiates service loyalty. These service customers now enter a strategic cycle of timed communications, driving them in for all their service needs.

86% of “regular” service customers will purchase their next vehicle from you, and our exclusive turnkey solution completes the loyalty cycle process by dramatically increasing retention with your service and sales customers.

Combining every effective method of communication with a large number of loyalty program options, Customer Research, Inc., covers every customer in your dealership.

There are more than 50 separate communication triggers all designed to increase revenue.

We will consult with you on your specific needs, and allow you to customize a customer loyalty program that works best for you:
  • Sales Customer Thank You
  • First Time Sales Customer Welcome
  • First Time Service Customer Thank You
  • First Time Service Customer Welcome
  • Cycle 1 Reminder
  • Cycle 2 Reminder
  • Cycle 3 Live Appointment Scheduling
  • Recommended Service Reminder Anniversary
  • No Show
  • Recapture Opportunity
  • Extended Service Contract Opportunity
  • Lease Return
  • Thank You
  • Happy Birthday
  • New Owner Clinic
  • Special Order Parts
  • Scheduled Appointment Reminder
  • Manufacturer Recall
  • CSI Follow-up

 

Strategically communicating with your customers more than 1500 times each month, the CRI Dealer Loyalty Reminder Program will give you the best ROI, and make you more money!