The Customer Research, Inc., Prospect Follow-up Program provides immediate, critical information as to why potential customers are not purchasing vehicles from you. These insights may allow you to close the otherwise lost sale.
Salespeople should definitely follow-up with all their prospects, but when a customer doesn’t purchase because of an issue with their salesperson, only we uncover that CRITICAL information.
85% of your floor traffic prospects left home for the purpose of buying. 78% of your floor traffic prospects are going to buy, and 67% will buy from you on a second visit. Also, when a customer receives a floor traffic call within 3 days of test-driving a vehicle, they are 11 times more likely to purchase a vehicle from that dealer.
57% of prospects who are “just shopping” buy a vehicle within 3 days and 90% buy within 1 week. This is why we make 2 call attempts per day, and rapidly produce results for you. Customers feel free to speak to an unbiased 3rd party, and we will uncover what you need to know to close sales with your prospects.
The average cost to draw one sales customer to a dealership is over $500, and due to ineffective prospect follow-up, the average dealership incurs an annual loss of $225,000. The Customer Research, Inc., prospect follow-up program is the most effective in the industry, provides you with real-time information, and compiles the information into powerful summary reports.
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Displays the source bringing prospects to your dealership. Very effective in determining your best advertising methods. Your scores are compared to our national database for current, 3 and 12 month averages.
Scores for Overall Experience, Satisfaction with Salesperson, Offered Demonstration Drive, and Still in Market, are displayed for the Dealership, Database, and each individual Salesperson.
Displays the reasons behind prospects not purchasing vehicles from your dealership. Your scores are compared to our national database for current, 3 and 12 month averages.
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