Retain Existing CustomersWe all know it costs far less to retain existing customers than to
acquire new ones. CRI uncovers critical customer information,
forwards results via email in real-time, and posts real-time web-based summary reporting, allowing you to save customers and benchmark your dealership, as well as your key employees.
"Quick Call"
The new "Quick Call" is not a "survey" It's is a brief 2-question
courtesy call that measures overall satisfaction and whether or not
the customer will recommend your facility. If applicable, the call
ends with an education on the manufacturer survey, resulting in
more positive returns.
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The vast majority of upset customers won’t complain to you. Most of them will simply avoid a confrontation, go away mad, and take their business with them.
It costs ten times as much to attract a new customer than to retain an existing one, so it’s imperative to be made aware of customer dissatisfaction, and keep the ones you have, happy. |
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