Lost Customer Recapture - Customer Research, Inc.

Increase Revenue By Reaching Out To Your Lost Customers, And Renewing Valuable Relationships.

When your dealership loses a steady service customer, it can affect your bottom line long into the future. Wouldn’t it be great to have a guaranteed process in place to drive them back, and give your service department another chance?

CRI contacts previous service customers that have not returned in 6 - 18 months, and schedules service appointments for you. On average, 20% actually schedule with us.

Not only is there a tremendous ROI and instant revenue, but also you will have a great chance of transforming a completely lost customer into a customer for life.

How is Customer Research, Inc., so successful at scheduling appointments and driving business?

Having a call center business of over 100 employees, we are able to pick and choose from one of the largest pools of experienced automotive telephone follow-up specialists in the industry. We are able to continually utilize the most successful, top performing appointment specialists, to schedule appointments for you!

Still trying to figure out why customers are not returning to you, but visiting the competition? Wouldn’t you like to know where they are going, and why they left?

We Deliver Answers!

In addition to driving service department traffic and revenue, there are several additional benefits:

Provide Research Information
Find out why customers are not returning, where they are going for service, and the reasons they are choosing the competition over you.

Provide CSI Information
If customers are not returning as a result of a bad previous experience, we will provide you with the information you need to possibly save that customer.

Identify Customers that Disposed of Vehicle
Approximately 20% of 6 - 18 month lost customers no longer own the vehicle you have on record. Save the reminder and direct mail expenses for these customers.

Gather Opt-In Email Addresses
You can feel comfortable using these email addresses because we informed the customers that the dealership would like to use the emails for periodic updates.